GetResponse launches email marketing platform in ASEAN

GetResponse has launched its GetResponse email marketing platform in ASEAN. The cloud-based platform added support for Chinese, Malay and Thai this year, after which it saw an increase in new account registrations of 41.6%. Over the last year, GetResponse has seen email-marketing activity in ASEAN grow 35.8% compared to the year earlier.

Source: GetResponse website.

“Email can be a powerful marketing tool, particularly for small to medium-sized businesses that don’t have the same budgets as large enterprises. But it needs to be done right, and that means getting many separate elements right, from design, to device agnosticism, personalisation and yes, even language support,” said Simon Grabowski, GetResponse CEO. 

“As we turned our attention to Asia, and the ASEAN markets in particular, we knew we needed to put together a comprehensive package of services, with unparalleled levels of customisation to better meet the needs of a diverse group of Asian marketers."